hrueporter.co.uk | Photography by VDR @ vintagedollrisa.blogspot.com
Hypethrash Rue Porter. A brand new label from London town that is the epitome of the phrase "simple yet effective". 

Hypethrash's minimalistic and monochromic approach, possesses an aesthetic that is pleasing to the eye. The designs are consistent and stick to a colour scheme of white, grey and black. The limitation of colour allows you to focus more on the design of the garments and yields an effortlessly cool vibe. 

The name Hypethrash is a tribute to two magazines, Hypebeast and Thrasher Magazine, that introduced creative director/owner Tej Adenuga into the world of Fashion and the skateboarding culture. Tej says "I felt it was right to pay homage to those two publications because that is where I get most of my design inspirations from".

The SS13 collection presents a series of military inspired t-shirts. Perfect for throwing on during the summer months, as well as layering up as the temperatures begin to drop. The versatility of the t-shirts make them great wardrobe staples. Everyday garments that make you look as though you have made an effort, what more could you ask for? I am in love with the simplicity of the SS13 collection and the use of complimentary shades of colour. 

Plans for the future? Hypethrash Rue Porter aims to branch out into other forms of clothing as the label progresses. The store opens tomorrow so make sure to head over to hrueporter.co.uk and have a look for yourself and let me know what you think!

You can also follow the label's Instagram and Twitter accounts to keep to up to date.

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